Adding value: airlines must expand services beyond just hauling cargo to keep up with the market.

Adding Value

Airlines must expand services beyond just hauling cargo to keep up with the market.

By the year 2000, the world airfreight industry will rival passenger travel as the global trading market expands and requires more and more transportation.

Globally, figures show an average increase in the period of 6 percent for cargo, 2 percent business passengers and 6 percent leisure traffic. The key question for combination carriers has been: How do we best tap into that market in a way that both serves the needs of shippers and our need to be profitable?

Many shippers are beginning to lose their "primal need" for overnight express service. They find they can meet some of their requirements by using …