Oh, for the old days when livin' was good and makin' a buck was easy.
Remember the times when tire executives could relax with a drink on Friday night at the country club and forget about the office until Monday morning?
And it seemed that any tire dealer with half a brain could make a comfortable living.
Well, global competition has changed all that.
Today - tire dealers who have survived must now work harder and worry more.
Manufacturers are now trying to tell dealers how to run their businesses - or else!
In self defense, dealers are joining together in concept groups to achieve more buying and marketing clout.
It's a dog-eat-dog world out there with plenty to be concerned about.
In fact, if tire dealers are to get any sleep at all, they need to prioritize their worries.
From what we've heard and read some uninformed observers have their reasons to worry all screwed up.
So, as a public service, we'd like to offer dealers some suggestions on how they can get the most …