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Paper and plastic multiplies gift certificate profits.
CFC Northern Bank Note, providers of turnkey gift-certificate programs to coffee retailers nationwide, is now offering custom-designed gift programs that combine plastic gift cards for impulse display (impulse cards) with secure paper gift certificate systems. The service gives customers the choice of gift they prefer, paper or plastic, while providing additional revenues for retailers by increasing impulse buys, eliminating cash backs and speeding handling times.
Mark Lamb, general manager of CFC Northern Bank Note explains, "If you are considering ...
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