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Skillful marketing brings in patients.(Guest Editorial)
These days, almost every ob.gyn. I meet complains that he or she can't make ends meet, that overhead is too high, that gynecology doesn't reimburse like it used to. So how is a doctor to survive in this environment?
One way to survive is to market your practice. And that starts with lots of communication, especially communication directed at patients:
* Newsletter e-mails. A good way to remind your patients of your existence is to e-mail them a newsletter. Several services sell newsletters for physicians in a particular specialty to e-mail to their patients. To get patients to subscribe to the newsletter, the receptionist simply asks patients when they're ready to leave the doctor's office whether they would like to be on the doctor's e-mail list. Patients who say "Yes" and then sign a piece of paper (to be HIPAA compliant) giving their e-mail address and agreeing to receive the e-mails; this is done to comply with health privacy laws.
The newsletters are sent every 2 weeks and usually contain about six articles on topics such as nutrition, preparing for pregnancy, or hormone therapy.
* Bill stuffers. This is a good way to advertise a new service or procedure. Say you have taken a course, acquired a new skill, and gone through all the necessary credentialing. How do you let patients know this service is available? Put a note in the bills you send out, saying. "Our practice just acquired the ability to do laser hair removal."
Some computerized billing programs produce ready-to-mail statements in special envelopes, making it difficult to insert other material. In those cases, there is often room on the bottom of each statement to insert a special message. That message doesn't have to be only about your practice; however, it could include a little humor or generalized health or nutrition information.
* Outreach to the news media. Another way to advertise a new service is to alert local newspapers and radio and television stations about your expertise. If the service you're offering is unusual or new, it may be a good topic for them to latch on to.
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...offer. "The new patient care tower...environmental and patient service standards...efficiency and patient flow, with...Christensen. "Patients and their families...expect the best patient care possible...ground for the new patient care tower...
- HCFA Revises Definitions of "Homebound" and "New Patient" for Billing...
- Magazine article from: Healthcare Financial Management April 1, 2001 700+ words
...to clarify the definition of a "new patient." HCFA now specifies, "If no...may continue to be treated as a new patient." Previously, the definition...has adjusted its definition of "new patient" to mirror HCFA's. Patient...
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- Press release article from: PR Newswire October 10, 2005 700+ words
...scheduled outreach to patients. RelayHealth's new Patient List Builder allows clinical...service. "RelayHealth's new patient care management tools...send health reminders and patient education information to patients with certain medical conditions...
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...Burnham - New patient champ to drive...04052007 New patient champion to...champion to put patient views at the...701,000 patients are waiting...captures the whole patient journey - from...with many patients seen even more...
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- Press release article from: Business Wire May 26, 2006 700+ words
...participate in the program, patients will complete forms in...processing during the patients' visits. These forms...so that qualifying patients can receive the Merck...prices. Through this new patient assistance program for...
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- Press release article from: Business Wire September 4, 2007 700+ words
...systems for healthcare and patient-related needs, announced today the launch of its new "PATIENT FIRST" program. Under this new program, patients receive the VeriMed[TM...subscription to the VeriMed Patient Registry at a fee of...
- Undertaking new patient checks.(way to fill the form)
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...Berkshire The new patient health check...performed when a patient registers at...new practice Patients are usually...out about the patient's medical...evidence on why patients who are overweight...staff if a new patient has asthma...
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Source: HighBeam Research, Skillful marketing brings in patients.(Guest Editorial)