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Ellis Timeline: here's a quick look at the major milestones--and controversies--in Jeff Ellis' remarkable 30-year aquatics career.

Aquatics International

| February 01, 2004 | COPYRIGHT 2004 Hanley-Wood, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

1980s

* Ellis & Associates is incorporated. On board are Ellis, one full-time employee and eight part-time associates. Their mission is to provide aquatic safety and risk-management services for the still-developing waterpark industry. The first clients include Six Flags WaterWorld and Atlantis.

* In a 30-page, typed manual, E&A sets groundbreaking policy. All E&A lifeguards will be trained with, and required to use, the rescue tube, eliminating the traditional philosophy of body-contact lifeguarding.

* The company also launches the "10/20 Second Swimmer Protection Rule," a source of controversy, even to this day.

* E&A puts out another revolutionary idea: Lifeguards are accountable for their job performance. The auditing program E&A implements to guarantee the accountability leads to the company dominating the training of lifeguards for the waterpark industry.

1990s

* E&A broadens its impact on water safety by working with the National Recreation and Park Association and the National Safety Council to include flat-water parks and facilities in its training program. The National Pool & Waterpark Lifeguard Training Course is first conducted for guards at the Columbia Association in Columbia, Md.

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