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AMA reassesses its priorities.(Attempt to Boost Membership)

OB GYN News

| July 15, 2003 | Silverman, Jennifer | COPYRIGHT 2003 International Medical News Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

CHICAGO -- With a reorganization plan on the cutting room floor, the American Medical Association may need to refocus its priorities in order to boost ailing membership rolls.

A special committee charged with reviewing the AMA's structure spent the last year in part ranking the AMA's products and services on the basis of their level of importance to the organization.

At the annual meeting of the House of Delegates, AMA leadership was asked to use this list to create a plan for a more focused and strategic organization.

The Committee on Organization of Organizations included leaders of 137 of the 171 societies represented in the House of Delegates.

In its review of services, legislative/regulatory, advocacy, and AMA unity issues were ranked higher than science, public health, education, and community service.

During committee deliberations, many delegates took issue with these results, claiming that the AMA might eventually reduce allocations for these lower-ranking issues.

"It is our obligation to support science and public health," one delegate said at the meeting. Those who don't support that charge are "rejecting their professional obligation."

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