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Wyeth launches low-dose HRT.(Healthcare/Medical)

Marketing to Women: Addressing Women and Women's Sensibilities

| August 01, 2003 | COPYRIGHT 2009 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Wyeth Pharmaceuticals introduces a new lower-dose version of its Prempro hormone replacement therapy. The .45 mg/1.5 mg dose contains 8% less estrogen and 40% less progestin than the original product's dosage, but has tested equally effective in relieving menopausal discomforts. The …

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Source: HighBeam Research, Wyeth launches low-dose HRT.(Healthcare/Medical)

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