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Successful outsourcing: small companies reap big benefits from equity research services.(Research Profile)

Publication: Buyside

Publication Date: 22-JUN-03

Author: Serva, Sandy
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COPYRIGHT 2003 Adams Business Media

Equity Research Services

John "Buddy" Howard isn't your typical research analyst. And his firm isn't a typical research boutique. Howard started his career as a generalist with Carolina Securities Corp., a regional brokerage firm. There he often wrote about companies that were not widely followed--at times he was the only analyst on the beat. This left him with the notion that smaller, yet viable, publicly-traded companies needed a boost from someone who could provide in-depth research and analysis. "I saw that there was a market for public companies to retain my services to publish investor relations reports on a quarterly basis," he says.

Many companies he had built relationships with liked the idea of contracting independent research and the business was off and running. Founded in 1989 and headquartered in Raleigh, NC, Equity Research Services (ERS) originates research and investor relations reports on more than 20 publicly-traded companies, most of which aren't actively followed by investment firms. ERS also provides valuation and financial advisory services to businesses in a...

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