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COPYRIGHT 2003 Adams Business Media
Leerink Swann & Co.
A research generalist must possess, the ability to get up-to-speed and stay informed on any number of companies and industries. However, such a person can often become a "jack of all trades, master of none"--knowing just enough to get by, but not really enough to give an in-depth expert opinion.
Boston's Leerink Swann & Co. research team avoids this problem by sticking to its niche--healthcare."Our focus is really to provide the best healthcare research on the Street," says Research Director and Analyst Peter Costa."We do that it in two ways: One is through MEDACorp, which is our consulting division and a network of some 5,000 global physicians. Also, within Leerink Swann, we have a research department that is more like your typical Wall Street research but it integrates information from MEDACorp physician consultants."
Niche knowledge ultimately benefits Leerink's clientele--who get the timely, in-depth opinions they need from both analysts and medical professionals. "We provide our institutional clients with the ability to speak directly to doctors from the MEDACorp network or to survey them to create their own custom research, or alternatively, to view the information through our analysts' interpretation of data." Having this network to draw from means getting a more accurate picture of trends concerning relevant drugs, devices, systems and...
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