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COPYRIGHT 2003 International Medical News Group
Set goals and a budget before you hire a public relations firm to promote your practice, "otherwise it's going to be a scattershot effort," says Scott Farmelant, senior vice president of Boston-based Regan Communications Group, a full-service public relations firm, "You're not going to have a focused program.
If you are just beginning your career and have a limited budget for marketing, Patricia Darcey recommends focusing on one or two aspects of your practice as you devise a strategy to get the word out. "If you're moving into a community that's rather upscale,...
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