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The masthead of a magazine is somewhat impersonal, so we decided to let you see the team responsible for your monthly Aquatics International magazine.
Each year at annual corporate meetings, companies left and right all say pretty much the same thing, which is something to the effect that "people are our most important asset." Here is a new twist on that old corporate line from Aquatics International: People are our ONLY ASSET.
The publishing industry is a bit different from most because we (the people) work in a rented office and produce this magazine using a very large outside printing company (RR Donnelly, the largest printer in America). The only physical things (hard assets) we own are computers and furniture. That's it! We obviously own a very important soft asset, which is the name Aquatics International.
So in this special History of Aquatics issue, we wanted to show off the staff and let you actually see the people behind the scenes. Our staff works long and hard to ensure that you receive information on timely, ...
Source: HighBeam Research, We the people of Aquatics International. (Profile).