Happy air. (World Consumer Snapshot).(advertisers now appealing to our sense of smell)(Brief Article)
Publication: Choice (Chippendale, Australia)
Publication Date: 01-JUN-03
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As our eyes and ears are getting more and more resistant to daily advertising, marketing specialists are now homing in on our fifth sense --smell. According to the German consumer magazine Test, appealing to our sense of smell as gateway to the soul is a particularly useful way to...
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