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Duplicity.

Publication: JQ

Publication Date: 01-MAY-03

Author: Bunge, Dena
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COPYRIGHT 2003 Adams Business Media

One of the most important things consumers look for when purchasing clothing and accessories is versatility. Granted, once in a while there is the undeniable urge to buy an extravagant piece of clothing for a special occasion, but for the most part people look for items they will wear frequently. This is not to say that buying the basics can't be pricey, because we all know that quality is important and quality can be expensive. But, for most shoppers, whatever the price, the purchase item will likely be something that can be worn with more than one outfit.

The same goes for jewelry, and even more so now with the current status of our economy. If a consumer is going to make a fine-jewelry purchase they are more likely to seal the deal if they know the piece is both timeless and versatile. Diamonds will never...

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