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The Food and Drug Administration has approved a new, nonnarcotic therapy for insomnia, eszopiclone. Most sleep aids are approved for only short-term use of a week to 10 days, but eszopiclone can be safely prescribed for longer, according to the FDA.
Formerly known as Estorra and now called Lunesta, eszopiclone is a nonbenzodiazepine hypnotic that is a pyrrolopyrazine derivative of the cyclopyrrolone class. It is manufactured and sold by Sepracor Inc. of Marlborough, Mass.
In early spring, the company plans to start a $60 million print and broadcast direct-to-consumer advertising campaign, said Jonae Barnes, a Sepracor spokes-woman. Sepracor also plans to use its 1,250-person sales force to call on psychiatrists, primary care physicians, and hospitals, she added.
The company sees huge market potential, noting that $2.1 billion of prescription sleep aids are sold each year in the United States and that 100 million Americans have chronic or occasional insomnia.
The National Sleep Foundation found in its most recent annual poll in 2002 that almost 60% of adults have insomnia several nights a week or ...
Source: HighBeam Research, FDA approves a new, nonnarcotic sleep aid.(Clinical Rounds)