Stanford Business School Scholars Honored With Top Marketing Awards.

Byline: Stanford Graduate School of Business

STANFORD, Calif., July 6 (AScribe Newswire) -- Stanford Graduate School of Business (http://www.gsb.stanford.edu/) Marketing Professors V. "Seenu" Srinivasan (https://gsbapps.stanford.edu/facultyprofiles/biomain.asp?id=93206009) and James Lattin (https://gsbapps.stanford.edu/facultyprofiles/biomain.asp?id=50503009), and their former doctoral student, Oded Netzer, were honored by the INFORMS Society for Marketing Science at its recent Marketing Science conference in Ann Arbor, Mich.

"It was a great evening for Stanford at the conference," remarked Srinivasan, who is the Adams Distinguished Professor of Management. He is one of three scholars from around the country honored with the INFORMS Society for Marketing Science (ISMS) Fellow Award, given in recognition of "cumulative long-term contribution" to the understanding and practice of marketing. Nominees, who must have been a member of INFORMS/ISMS for at least 15 cumulative and 10 consecutive years, are evaluated based on contributions in four categories: research, education, service to and on behalf of ISMS, and practice.

In receiving the John D.C. Little Award for best marketing paper of 2008, Srinivasan was joined by coauthors Lattin, the Robert A. Magowan Professor of Marketing, and Netzer, now an associate professor of marketing at Columbia Business School. Their study, "A Hidden Markov Model of Customer Relationship Dynamics," published in the March-April 2008 Marketing Science, breaks new ground in its examination of the effect of cumulative interactions between a company and its customers. Using a series of ...