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Royal Mail Has 'Clear Prospects'.
Britain's Royal Mail has a new online tool that's supposed to help SMEs create business growth from their existing customer databases. It's called Clear Prospects.
The secure web-based service lets businesses clean up and enhance their records to improve the accuracy of their data before prospecting, make their direct mail campaigns more effective and find lost customers.
The agency says a typical database of 5,000 records can be enhanced and ready for mailing in 15 minutes. The prospecting option lets firms buy data for 5p per consumer or 11p per business record.
Businesses that visit www.royalmail.com/clearprospects can register for a free data audit. Royal Mail is also offering two records for the price of one until August 31 on a minimum order of 10 pounds.
Royal Mail and data management specialist UKChanges developed Clear Prospects. UKChanges is the latest company to join Royal Mail's expert data supplier community.
Launched in January 2008, this supplier "framework" brings together leading companies with a range of special skills to deliver a portfolio of data management, enhancement and consultancy services to help companies maximize the commercial ...
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