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(From Post Magazine)
Byline: Jonathan Swift.
The news that Lloyds TSB is to pull the plug on its aggregator websites Insurance.co.uk and Lloyds TSB Compare marks a remarkable U-turn from the bank, but it again underlines the cut-throat competition that exists in the price comparison market.
Already this year, we have seen Saga bin its Confident Cover offering, and it is very likely that there will be many more casualties before the year is out. Because if the likes of Saga and Lloyds TSB cannot make the model work, what chance have lesser brands that do not have such deep pockets?
Lloyds TSB made a big thing about being the first bank to launch …