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Five steps to achieving your e-commerce goals.
Five steps to achieving your e-commerce goals
Secure cross-departmental support for your
e-commerce plan
Given that e-commerce crosses over so many functional lines in an organisation -- product, brand, marketing, service, operations, finance, to name a few -- there is a lot of room for problems to arise. Strong cross-channel and cross-functional communication is the key to success, along with clear decision-making. Forrester recommends creating a governance board made up of key leaders from IT, marketing, channels, and operations to facilitate this communication and alignment. Integrate the teams -- business, creative, and technical -- if at
all possible.
Clarify what constitutes project success
What are the key performance indicators that
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- Press release article from: PR Newswire November 19, 2002 700+ words
...annual Conference in San Diego, highlighted the success of its online initiatives, and outlined its aggressive 2003 E-commerce goals. "We have seen a significant impact on the hotel industry since the Internet emerged nearly eight years ago -- and Six...
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- Magazine article from: ABA Bank Marketing March 1, 2003 700+ words
...the company's customer experience practice. He...Managing the Customer Experience: Turning Customers...What is the customer experience? A: The customer...
- Solving the customer experience crisis.
- Magazine article from: KMWorld Miller, Eben May 1, 2006 700+ words
...culminate in the "perfect storm" of a customer experience crisis. To reap the rewards of competitive...companies must provide a satisfying customer experience. "Customer experience" is defined as the collection of all...
- Interwoven Extends Customer Experience Solution With Global Ecosystem of...
- Press release article from: PR Newswire April 3, 2006 700+ words
...Industry's First Solution for Customer Experience Management HOLLYWOOD, Fla., Interwoven...first solution for end-to-end Customer Experience Management with the support of an...enable enterprises to automate the Customer Experience Management process -- from the...
- Focusing on the Customer Experience, Ensuring the Organization Has a...
- Press release article from: Business Wire November 2, 2005 700+ words
...addition of Managing the Total Customer Experience to their offering. Managing the Total Customer Experience examines how successful organizations...ensure a consistent, positive customer experience. It also explores how best...
- MEDIA ADVISORY: Forrester's Customer Experience Forum 2009, June 22-23, 2009,...
- Press release article from: Business Wire April 20, 2009 700+ words
...Nasdaq: FORR) Forrester's Customer Experience Forum, 2009 -- The Customer Experience Journey: Keeping Momentum In A Downturn...more than ever, executives say that customer experience is critical to how their firms compete...
- Aveus Study Shows Customer Experience is Path to Profit.
- Press release article from: Business Wire July 14, 2008 700+ words
...Companies that have a definition for customer experience and use this definition in everyday...Finding the Performance Payoff in Customer Experience" surveyed 644 business leaders...change consultancy. Definitions of customer experience vary widely. The study breaks new...
- Interwoven Introduces Industry's First Solution to Automate Customer Experience...
- Press release article from: PR Newswire April 3, 2006 700+ words
...today introduced the Interwoven Customer Experience Solution, the first offering of...enable enterprises to automate the Customer Experience Management process -- from the...press release, "Interwoven Extends Customer Experience Solution with Global Ecosystem of...