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Set your sites higher.(trends in e-commerce )
Byline: Linda More
Set your sites higher
Linda More talks to IT leaders at the cutting edge of e-commerce about the strategies and technologies they are using
to beat the recession by
forging stronger bonds with customers and opening up
new business opportunities
(While many of its supporters insist e-commerce has come of age as cost-conscious consumers turn to the web for bargains, customer behaviour gives the lie to those boasts. A recent study by Redshift Research shows 82 per cent of online shoppers still abandon their electronic shopping baskets during the sales process.
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