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Face Value.(Baselworld 2009 and luxuries)(Conference notes)

The New Yorker

| May 25, 2009 | Marx, Patricia | COPYRIGHT 2009 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Once upon a time, before there was time, the market for wristwatches was sluggish. Today, almost fourteen billion years later, in a universe dense with cell phones, iPods, microwave ovens, and other objects displaying the current hour, minute, and second, the need for personal instruments dedicated solely to timekeeping is similarly close to nil. Accordingly, sales of luxury wristwatches fell by thirty per cent in the past year, and I don't think I know anyone under thirty who admits to habitually strapping on a watch.

And then there's Baselworld! Held over eight spring days for the past thirty-seven years in the stolid town of Basel, in northwestern Switzerland, ...

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