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Hilton find lost guests with Speed-Trap.
Hilton Hotels has deployed Speed-Trap's customer insight software across its website estate to identify and fix problems which could have led to lost custom. The hospitality chain estimates that one issue identified would have cost it over $3 million per year.
The company tested a new design of its website by directing random samples of visitors to the new site. This allowed usability and paths to be live tested, tracking visitor interactions in real-time. Speed- Trap identified multiple issues that were addressed before the new design was introduced earlier this year.
"We needed to run session monitoring software to enable us to measure the usage trends and the overall conversion through our booking system. We knew that if the data showed conversion rates on the new ...
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Source: HighBeam Research, Hilton find lost guests with Speed-Trap.