Networking with the surfers at That Cafe: That Cafe is building a franchise network on a proven formula that takes the old internet cafe concept and updates it with a new range of services, revenue enhancements, pricing concepts and regard for aesthetics.(New launch)

Everyone, it seems, wants to get online these days, whether it is to email friends and family or surf the net, but not everybody has their own computer. That anomaly was what inspired Paul Taylor to look at the current internet cafe market and come up with a new concept, That Cafe, a blend of coffee house and cyber cafe, unlike anything else on the market. So successful has That Cafe been, it is about to be launched as a franchise opportunity.

'We studied the market for a long time,' says Paul. 'While interact cafes are not a new idea, the one-man-band high street operations that typify them are not the kind of places that most people would really choose to spend any length of time in. Other big brand names have made inroads into the internet cafe market, but they don't have the same range of services that we do. What we found from our own research is that people do want access to the internet and peripheral business services, such as printing and scanning, but they also want an environment that has the relaxed, …