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Franchises Burger King and easyInternetcafe are joining forces to bring affordable internet access to the high street burger consumer.
The joint offer, targeting young urban consumers, was agreed by Burger King's international president Andre Lacroix and easyGroup's founder Stelios Haji-Ioannou when they met at the National Franchise Exhibition at the NEC in Birmingham in October.
Burger King's flagship outlet in London's Piccadilly has been designated as the launch site for the new offering.
Lacroix says: 'Stelios and I were talking about our customers and it quickly became clear that many of them …