AccessMyLibrary provides FREE access to millions of articles from top publications available through your library.

Get a slice of the action with Pizza Hut: in the last three months, some 23 per cent of the British population has enjoyed a pizza from Pizza Hut--and with the company expanding its home delivery network, it's now possible for franchisees to get a lucrative slice of one of the strongest brands around.(In focus)

Business Franchise

| October 01, 2002 | COPYRIGHT 2002 Circle Publishing Ltd. (Hide copyright information)Copyright

Pizza Hut is a billion-dollar brand. The name is recognised across the world, and nearly 9,000 franchisees make a living under the jaunty red roof logo. In the UK alone Pizza Hut turns over 350 [pounds sterling] million, and the company spends some six per cent of that on the kind of media advertising that makes hungry families reach for the phone.

Actually, calling Pizza Hut a billion-dollar brand sells it short. Worldwide turnover last year was 5 billion [pounds sterling], and of the company's 11,991 outlets, some 70 per cent--8,623--are franchised. To be a part of Pizza Hut is to be a part of the largest restaurant chain in the world--more people know of Pizza Hut than any other pizza brand.

Now, Pizza …

Related articles from newspapers, magazines, journals, and more
AMV unveils Pizza Hut TV campaign.(Abbott Mead Vickers BBDO)(Brief Article)
Magazine article from: Campaign Tylee, John October 12, 2001 700+ words
Pizza Hut's new Oven Fresh Delivery system.(Brief Article)
Magazine article from: Marketing January 31, 2002 700+ words
Franchise opportunities for 100,000 [pounds sterling] and over: if you've got...
Magazine article from: Business Franchise Oaff, Barbara March 1, 2004 700+ words
Franchises for 100,000 [pounds sterling]-plus: in this, the final part of our...
Magazine article from: Business Franchise Oaff, Barbara April 1, 2003 700+ words
Catering giant in [pounds sterling]269m tonic.
News wire article from: Europe Intelligence Wire May 21, 2003 700+ words
©2013 Gale, a part of Cengage Learning. All rights reserved. Contact us | Privacy policy | Terms and conditions

The AccessMyLibrary advertising network includes: womensforum.com GlamFamily