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Pizza Hut is a billion-dollar brand. The name is recognised across the world, and nearly 9,000 franchisees make a living under the jaunty red roof logo. In the UK alone Pizza Hut turns over 350 [pounds sterling] million, and the company spends some six per cent of that on the kind of media advertising that makes hungry families reach for the phone.
Actually, calling Pizza Hut a billion-dollar brand sells it short. Worldwide turnover last year was 5 billion [pounds sterling], and of the company's 11,991 outlets, some 70 per cent--8,623--are franchised. To be a part of Pizza Hut is to be a part of the largest restaurant chain in the world--more people know of Pizza Hut than any other pizza brand.
Now, Pizza …