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Wimpy reinvents the chicken.(franchise news)(Brief Article)

Business Franchise

| April 01, 2003 | COPYRIGHT 2002 Circle Publishing Ltd. (Hide copyright information)Copyright

Wimpy is launching a new spicy offering based on the core Chicken in a Bun product in deference to the British public's insatiable appetite for chicken. The Chicken in a Bun was first adopted in the summer as part of Wimpy's Best of British campaign, when it was promoted with coronation sauce. Now the burger has been spiced up with two new sauces, Tikka sauce and Thai Green Curry sauce. …

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