Making resales an exciting strategy.(case study)(Mike Noad)(Franchise resale mangement)

RESELLING AN EXISTING franchise should not be viewed as a failure by the franchisor, but as a great opportunity to continually revitalise a network. This is the firm belief of Mike Noad, franchise manager of express parcels operator Interlink Express, who has transformed resales into a dynamic, exciting and accepted business strategy.

Traditional thinking on resales has been turned on its head. Before 2000, resales within Interlink Express averaged one per year. Now Mike's proactive strategy has increased this to one a month, revitalising ten per cent of Interlink's network annually. Mike says: 'We now accept that franchisees wish to leave Interlink for a variety of …