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Ultimo Picks Peaches.(Peaches Geldof of Miss Ultimo)(Brief article)
Byline: Louise Bartlett
LONDON
Peaches Geldof has been named the new model for lingerie label Miss Ultimo and will be featured in an ad campaign.
She unveiled the images Wednesday at Debenhams department store on Oxford Street here.
"I think it's a big step to have a model my size in the campaign," said the curvy Geldof, who will work for the label for a minimum of 18 months. "It shows girls that you don't have to look like a stick to look good. It's not too sexy or too mumsy, which you have to be careful about when targeting young girls."
The campaign, shot by John Wright, was inspired by kitschy Fifties Americana and features Geldof …
