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Welcome to this Promotions & Incentives (P&I) special report on corporate incentives, the first of a series of supplements and reports to run within Marketing this year.
There are signs that this could be a time for corporate incentives to thrive. Rewards for sales teams is a proven way of holding on to market share, something that falling footfall on the high street has made more important.
At the same time, the sector could be described as being in a state of flux. Following the collapse of voucher supplier Kingfisher Gift Vouchers and parent company Woolworths, the industry has been called upon to defend itself.
In a ...