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Byline: Catherine Chetwynd
Impressforless
Maintaining relationships and conducting business with clients can be more cost-effective if companies think smarter, leverage their size and plan ahead
words catherine chetwynd
One of the most difficult dynamics to balance is the desire to cut costs, while ensuring your company maintains its presence in front of clients and prospects. Slashing budgets by reducing travel may look good on paper, but it can also damage relationships. Equally, insisting that everyone flies at the back of the plane and uses budget hotels can be a false economy: travellers must arrive in a fit state to do business.