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Lash Advances.(Latisse)

Allure

| June 01, 2009 | Hertzig, Alyssa Kolsky | COPYRIGHT 2009 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Alyssa Kolsky Hertzig PHOTOGRAPHED BY MICHAEL THOMPSON

A new prescription liquid that goes on like eyeliner actually produces lashes that are longer, darker, and thicker. But is it too good to be true?

Mascara hasn't become a $1.1-billion-a-year business in the U.S. because we're all perfectly content with the lashes we were born with. And, it turns out, cosmetics are just the beginning for women who want longer, darker, thicker fringe, thanks to new products that promiseand at least one breakthrough formula that deliverswhat no mascara can. "We are now able to actually stimulate your natural eyelashes to grow longer," says Wendy W. Lee, ...

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