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Editor's letter.(Editorial)
If there is anything in this world more satisfying than Chelsea being knocked out of the Champions League, it is the power of this publication to connect people. Not only that, but to provide a platform for the industry to do business and unite as one.
Aware of the importance of this, industry experts from Australia to London have been waxing lyrical recently about how the world of events needs to create collaborations and partnerships to help survive the credit crunch.
In what could be seen as a great bit of foresight, agency Beatwax, which has been involved in some innovative experiential campaigns, has joined forces with PR giant Borkowski in a move that will enhance both brands and evolve their positions in the event industry.
Plans are also afoot for all of the event trade associations to come together under one roof and look at how they can advise their members on beating the recession, which Confex Group director Duncan Reid insists is imperative for all aspects of the creative, experiential and exhibition industries. Again, he believes this will help to nurture those green shoots of recovery (p13).
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