Burger King outlet's global warming signs were to 'raise awareness'.

(From Guardian Unlimited)

I thought every permutation of opinion had already been aired about the now world-famous "Global Warming is Baloney" story -- or "GloBo" as I feel honour-bound to call it. But this is the story that refuses to die. You'll be pleased to know that JJ McNelis, the man at the centre of the storm who thought it wise to use the word "cockroaches" when talking to me last week about his franchisor Burger King, was invited on to the Lou Dobbs Show last night to slather yet more sauce onto a story that was already starting to repeat on us due to its whopper proportions.

The interview (mp3 file: starts 45mins 30sec in) with Dobbs -- one of the US's best-known TV anchors and radio talk show hosts, and not someone you would ever file under "liberal" -- moves the story forward on several fronts.

First, McNelis, the marketing president of Mirabile Investment Corporation, states that his company's 40-odd Burger King restaurants across Tennessee, Arkansas and Mississippi haven't seen a downturn in sales as a result of the furore over the placement of "Global Warming is Baloney" signs outside a handful of the franchises. In fact, he says sales have been up slightly -- although not attributable to the signs - and the company has received lots of messages of support for its stance.

Second, he says …