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From more than 20 years as a credit manager, I have learned that the relationships you build with your customers and accounts can be priceless and imperative in order to gain the trust and cooperation needed to produce the results required to survive in this field day after day, week after week and year after year.
Family-owned businesses can be special cases. It may take talking to a few family members just to reach my contact--the owner or his spouse--to get to the reason for my call. Then, along the way, I must make sure I ask how everyone is doing, possibly even asking about the family dog, which I know by name of course.
I have one of these customers with whom, over the years, I have developed a great relationship. Mom answers the phone, dad does the bookkeeping and he and his brother work in the field. One of my early calls to discuss payment went like this: I place the call. Mom answers and I ask how everyone is doing. She answers "miserable." They're all in a bad mood. "Dad won't take your call because there's no money so you'll have to talk to Junior," she said and proceeds to yell across the office, "Junior, it's Dee from the glass company and she wants money. Do you want to take her call?"
Then I hear very clearly and angrily in the distance as he yells back, "I'd rather ...
Source: HighBeam Research, The many prongs of a working relationship.(LIGHTER ACCOUNTS)