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The new maelstrom of social media: we're awash in social networking data. do we really want our businesses drowning in it, too?(Connect)
"WHEN I CHECKED my Gmail inbox, I was shocked," writes Pam Pastor, author of Dazed and Confused. "I had about five pages' worth of Facebook notifications. Swimming in so many emails from the social networking site, I missed a few important messages. My lame response to agitated email writers? 'Umm, I'm sorry, it was buried in Facebook crap.'"
[ILLUSTRATION OMITTED]
Is it time to get off the grid and smash your iPhone to bits? Time to declare email bankruptcy, delete those 1,000 unread messages, issue a public mea culpa, and start over? With an ever-increasing chorus of "overload," this social media stuff must be irretrievably broken, right?
Maybe not. …
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