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Your brand is garbage.(NEXT + NOW)(food service)(Brief article)
[ILLUSTRATION OMITTED]
U.K. researchers say there's clear evidence that foodservice brands are negatively perceived by consumers when their wrappers are discarded and viewed alongside other garbage as street litter. The researchers acknowledge the role of litterbugs in tossing the packaging, and they don't point to public policy as the answer, but they say their findings indicate that it's in the interest of manufacturers to help ...
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