Food habits defined.(food bites)(Brief Article)

Publication: Choice (Chippendale, Australia)

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COPYRIGHT 2004 Australian Consumers' Association

Think your food-buying habits keep you below the advertising radar? Think again. New definitions have been devised to help food companies target people more effectively. After about 55,000 interviews with Australians, the population has been categorised into seven groups, based on their shopping, cooking and eating habits:

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