Web tip of the month: Write e-mail subject lines that sell!

Publication: Marketing to Finishers

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COPYRIGHT 2002 Gardner Publications, Inc.

When you get an e-mail, how long do you spend looking at the subject line before you decide whether or not to open it? A second? An engaging subject line will make the difference between your e-mail being read or being deleted:

* Appeal to the reader's self-interest. Use...

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