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Transform your company's prospects into active customers.(Brief Article)

Publication: Marketing to Finishers

Publication Date: 01-JAN-02
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COPYRIGHT 2002 Gardner Publications, Inc.

Prospects who drop by your trade show booth or call your workplace for information on your company are too valuable to ignore. The question is, how can you make sure they take the next step and become active customers? Work with your sales team on these ideas:

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