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Changing how and what we say.(fact-based technology-oriented communication tools)(Brief Article)

Nilewide Marketing Review

| July 04, 2004 | COPYRIGHT 2004 NILEWIDE. (Hide copyright information)Copyright

As technology becomes more pervasive, it is easy to ignore the fact that what we say is changed by how we say it. The most obvious business example is PowerPoint, which is so pervasive that we often accept that its simplified journalistic style makes it easy to present salient points. But, as many people have pointed out, its strength in communicating "facts" takes away its ability to communicate subtle and critical points, like nuance and personality. While facts are easily abandoned as the market changes, we have ignored the source of emergent changes, which are nuance and personality.

The other risk with PowerPoint and other fact-based technology-oriented …

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