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The Price Is Right.(Viewpoint essay)

The New Yorker

| December 08, 2008 | Marx, Patricia | COPYRIGHT 2008 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

O.K., so you're trying your best to scrimp. You dilute your bottled water with tap water. You give up premium cable for shadow puppetry. You switch from hard-boiled eggs to soft-boiled to save five minutes' worth of carbon debits. You quit your job in order to eliminate commuting costs. You've sold your children, and might even sacrifice the jet share. And now: what are you going to wear to the recession? I trust that during this grim holiday season you won't be putting on anything that hasn't been discounted at least as much as the Dow. Have you heard that sixty per cent off is the new black?

If you type "discount" and "New York" into Google, you will be ...

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