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UAE, BRITAIN TO CO-PRODUCE DRIVER DANS STORY TRAIN TV PROGRAMME.
ABU DHABI, April 1 Asia Pulse - twofour54 Abu Dhabi and 3Line Media of the United Kingdom are to co-produce a fun, educational Arabic/English children's series called Driver Dan's Story Train.
THis is the first partnership deal for twofour54 ibtikar, the media industry funding and support pillar of twofour54 Abu Dhabi.
The series will debut in the spring of 2010 in the UK on the BBC's flagship UK children's channel CBeebies.
"With the deal to co-produce Driver Dan's Story Train, twofour54 is taking its first steps towards establishing a sustainable media and content industry in the MENA region," said twofour54 CEO Tony Orsten. "The fact that we have already secured an agreement with one of the world's leading children's TV channels shows how great the programme is and we are sure it will be well received by Arabic TV channels throughout the MENA region."
Driver Dan's Story Train is an animation and live action television series developed to introduce young, pre-school age children to the delights of storytelling and reading books. The 52, 11 minute long episode series was created by well known British illustrator and children's author Rebecca Elgar, and features a cast of animated animal characters who read and explore a different children's storybook in each show.
twofour54 ibtikar will develop and produce the programme for the Arabic speaking region, including sourcing and producing original stories from Arab authors.
The format has been developed specifically to enable the programme to be localised for its viewing audience in each country. Rather than re-formatting or dubbing into Arabic, live action footage of actual children responding and play-acting to the story will be produced and will constitute a key part ...
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Source: HighBeam Research, UAE, BRITAIN TO CO-PRODUCE DRIVER DANS STORY TRAIN TV PROGRAMME.