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Dear Joel; Industry expert Joel Pate will be happy to answer your most pressing marketing questions each month in the Dear Joel column.(Advice)(Column)

Broker Magazine

| December 01, 2008 | COPYRIGHT 2008 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

I don't know how I am going to make it in the mortgage business with all of these lenders going broke and eliminating broker relationships. Do you have any advice?

Yes. Imagine yourself on a desert island. Imagine that the only assets you have are the ones that you have in your pocket and that everything else you need can be found on the desert island. And if it isn't on the desert island, you will do without it or improvise. Now, imagine this is the mortgage business.

Somewhere along the way I have heard the saying: "Only what you have can help you and all that you have is enough." When times are tough, as humans, we have a tendency to dwell on all of the things we do not have. When times are bad we think to ourselves:

* I don't have enough customers.

* I don't have enough money.

* I don't have enough lenders.

When times are good, we never say:

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