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Essex: Jade goody's death encourages more women to seek smear tests.

Europe Intelligence Wire

| March 26, 2009 | COPYRIGHT 2003 Financial Times Ltd. (Hide copyright information)Copyright

(From Essex Chronicle Series)

Jade Goody's high profile battle against cervical cancer has been linked to a surge of Essex women booking smear tests, leaving GPs inundated with requests.

The so-called Goody effect has seen hundreds of women checking into surgeries and, since the reality TV star died on Sunday at her home in Upshire, doctors expect the trend to continue.

The latest figures from Mid Essex NHS show a dramatic increase in women seeking smear tests, with 835 women attending screenings last week, compared to 483 in the same period last year.

A spokeswoman for NHS Mid Essex said: "We have seen a significant rise in cervical …

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