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Instead of what?(SELLING IT)

Consumer Reports

| May 01, 2009 | COPYRIGHT 2009 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Instead of what?

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The selling continuum.
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INTRODUCTION A proper selling technique is best described as a process. Currently the most widely accepted selling process is called consultative selling. This selling process is often viewed as a "higher level" or "more professional" sales...
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Evidence of selling by managers after seasoned equity offering announcements.
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