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Lipstick Wars.(cosmetics executives Elizabeth Arden and Helena Rubinstein)

Vogue

| March 01, 2009 | Buck, Joan Juliet | COPYRIGHT 2009 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: JOAN JULIET BUCK. editor: Valerie Steiker

The Powder & the Glory (PBS) uses all kinds of fun little tricks to tell the story of the 60-year rivalry between the two founding mothers of the beauty industry, Elizabeth Arden and Helena Rubinstein. The titans of beauty are made into chess pieces slamming around a board; Rubinstein gets her own cartoon. Contemporaries, they apparently never met. Arden, nA[c]e Florence Nightingale Graham, was a thrifty Canadian who got a job as a cashier in a New York salon in 1907. She took over the Elizabeth Hubbard salon in 1910, changed the name over the window from Hubbard to Arden but kept the Elizabeth, and made and marketed lipsticks. Rubinstein, born in KrakA[sup.3]w, learned early about the antioxidant powers of pine bark and, in 1896, at 24, went to live in Australia, where she opened her first ...

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