@SXSWi: Chris Anderson on why free is the inevitable price for digital content.

(From Guardian Unlimited)

Guy Kawasaki starts off his keynote interview with Chris Anderson with some predictable gags about last year's not entirely successful Sarah Lacy interview with Facebook founder Mark Zuckerberg, repeating some very lazy insinuations that she had flirted with him and her skirt was too short, etc etc. Somehow he managed to tear himself away to ask his first question: "How would you fix Twitter, Chris?"

"Twitter has committed itself to a free-to-consumer site," said Anderson. The right question is: 'Would you version your product?' So how do you create a version of the product that doesn't cripple the product, or raise the premium so high that not enough people use it?"

"The question people always ask is how do you convert from attention and reputation to cash, and the answer is no one single way. Each one of us is our own platform and has to figure out our own way," he said. Kawasaki has a company, …