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Gentle Cycle?(shampoos)(Brief article)

Allure

| March 01, 2009 | Schaffner, Liana | COPYRIGHT 2009 All rights reserved. Reproduced by permission of The Condé Nast Publications Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: LIANA SCHAFFNER

Sulfates, common detergents in many cleansers, first got a bad rap when a study found that prolonged exposure to high concentrations could cause skin irritation. Now, many companies assert that sulfates also do a number on hair, stripping it of moisture and causing color to fade more quickly. That's why new shampoos from L'OrA[c]al Paris EverPure, Fekkai Au Naturel, Sexy Hair Organics, and Jonathan Product Green Rootine contain no sulfates in an effort to clean hair gently. But experts say that sulfate-free shampoos aren't necessarily easy on hair. "All cleansing agents strip hair of oils, whether they are sulfates or the slightly milder detergents in these products," says cosmetic ...

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