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Shoe shopping? Why mouse beats mall.(UP FRONT)(online shopping)(Brief article)

Consumer Reports

| January 01, 2009 | COPYRIGHT 2009 Consumers Union of the United States, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

If the shoe fits, wear it. If it doesn't, return it. Chances are you'll be happy either way if you shop online, according to a new rating of Internet sellers by the Consumer Reports National Research Center.

[ILLUSTRATION OMITTED]

Overall, 90 percent of the 11,000-plus readers who answered our survey were very or completely satisfied with footwear purchases at 23 Web sites between January 2007 and June 2008. The dot com sellers are as varied as New Balance, with a single brand of athletic shoes, and Onlineshoes.com, a virtual warehouse of more than 200 brands and 33,000 models.

Readers were pleased, on average, even with the lowest-rated sellers. Still, there were differences. For instance, respondents said the value at L.L.Bean was excellent for 68 percent of purchases. Only 44 percent felt the same way about purchases at ...

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