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PEPSI TIES UP WITH MUMBAI INDIANS, CSK FOR INDIAN PREMIER LEAGUE.
NEW DELHI, Feb 28 Asia Pulse - Global beverages major PepsiCo has scored a double whammy for the upcoming Indian Premier League (IPL) cricket season after bagging the sponsorship deal for Mumbai Indians and securing the status of official hydration partner of the Chennai Super Kings (CSK) for its 7UP brand.
Under the partnership with the Mumbai Indians, the company would have exclusive pouring rights at home matches, besides being the official beverage for the same team, PepsiCo India said in a statement.
It has also secured exclusive branding rights on the uniforms of the player, besides in-stadia visibility and activation rights.
"This ...
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Source: HighBeam Research, PEPSI TIES UP WITH MUMBAI INDIANS, CSK FOR INDIAN PREMIER LEAGUE.