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COOK ISLANDS TOURISM WANTS US$500,000 TO RAISE INDUSTRY GROWTH.
RAROTONGA, March 2 Asia Pulse - The Cook Islands Tourism Corporation is asking for an extra NZ$1 million (US$497,700) to be added to its next annual budget, reports Cook Islands News.
Chief executive officer John Dean said without an increase to marketing spending, CI Tourism is concerned that it would not be able to maintain visitor arrival numbers at current levels.
"If we don't spend more money and compete, especially in these tough global economic conditions we will go backwards," he said.
He said investing in tourism marketing was an obvious choice to stimulate economic growth.
CI Tourism's budget for 2008-09 was almost NZ$4.5 million, but Mr Dean said more investment from government was needed.
If the corporation was given an additional NZ$1 million for the 2009-10 financial year a large part of the increase would be channelled towards additional marketing of the Cook Islands in the USA and Australia, with some funds being directed at short haul, potentially lucrative targeted markets such as the meetings and convention markets in New Zealand.
"These are the markets which have real growth potential," said Mr Dean.
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